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WHY BLIMPS WORK.
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It is this simple!
You're at a trade show, or a shopping mall. You see a radio controlled blimp emblazoned with an Advert. Are you likely to notice and remember that rather than something on an A Frame, or a Leaflet etc? Regardless, here is some evidence to consider:-
Some Facts about Blimp Advertising:
We have gathered together information on the effectiveness of Blimp advertising. Most research available refers to full size Blimps, however our research easily suggest the same principles apply within equal captive audience ratios, i.e. on a smaller scale such as at a Trade Show or Mall.
Research has shown that statistics on the aerial effectiveness of Blimps is quite impressive. Some examples follow:
1). In 1984, Fuji Film drove their market share from 7 % to 22% in only a 2-month period as a result of their aerial advertising campaign covering the 1984 Olympic Games in Los Angeles. The campaign was so successful that Fuji is still using BLIMP advertising today – nearly a quarter of a century later! After the Fuji Blimp flew for a year in Germany, Fuji film and cassette sales increased by 20% and 40% respectively.
2). In 1992 Kraft increased their sales by 87% in major retail outlets in Germany during the Kraft Blimp promotion tour. Based on this success they renewed their airship program for 1993 and 1994.
3). $5 million of spin-off media value in its first year was generated by the Family Channel Blimp.
4). KONICA found themselves in receipt of an estimated spin-off of $3.4 million of media coverage in addition to the advertising impact.
5). Research suggests that Airship advertising has the highest cost efficiency among advertising media, with an average cost per thousand impressions of $26 and over a 75% recall rate.
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| Our Reviews | "Very good website. best of luck"
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grglobe.com | "certainly a well presented site,very interesting,a definite must for a great advertising idea,especially regarding any business or orginisation,that really wants to get the message accross,great."
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cheshiresads.com | "Great Site. Blimp advertising is a unique and eye catching method. Site is great for drawing interest. Very professional. Best Regards. J-me"
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Authorsden.com/jme | "Your site is easily explained. I've always been fascinated with air ships. They can look a little intimidating.Great idea for trade shows."
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